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time for a money renaissance

Time for a Money Renaissance?

By Julie / June 11, 2019

Have you ever thought about our current system of money? Questioned whether it is safe? Wondered whether there are better alternatives? We hadn’t until we met Ralph Hazell and read his amazing book ‘The Decentralised Renaissance’. Provocative. Controversial. Challenging. It’s certainly all of these things but blimey, it also stuns you out of the sleep-walk…

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Let’s talk Tribes

By Adam Ball / May 29, 2019

We’re fans here at BURN. Fans of lots of different things; new technology, dogs, a good cup of coffee. But mostly we’re fans of customer-first thinking. We believe that by adopting this approach we can help our clients increase brand love, improve engagement across all channels and encourage advocacy. And one of the ways we…

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Influencer Marketing: what is it?

Influencer marketing: what is it and what can it do?

By Adam Ball / February 5, 2018

Influencer marketing, courtesy mostly of Instagram and Youtube, is already big. Influencer marketing, courtesy mostly of Instagram and Youtube, again, is going to get bigger. That’s why it’s being spoken about so much as we steam on in to 2018. Let’s take a look at what it is and how we predict it panning out…

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The Art of Marketing

The Art of Marketing: Christie's and the "Holy Grail"

By Adam Ball / November 16, 2017

In one room, for nineteen minutes, five bidders crossed swords – The fight surrounded the momentous sale of Leonardo da Vinci’s “Salvator Mundi,” which sold on Wednesday night for an eye-watering $450.3 million, pulverising the high for any piece of artwork sold at auction. It eclipsed the sale of Picasso’s “Woman of Algiers,” which was…

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Global Creativity

Cannes Lions 2017 review: a celebration of creativity.

By Adam Ball / November 7, 2017

I was fortunate enough to go along to a presentation of the 2017 Cannes Lions Awards Winners presented by Patrick Collister, Google’s Head of Design and organised by the MAA a little while ago. It was a brilliant showcase of global creativity. Collister split the awards into four ‘festivals’: Technology, Ads, Goodness and Content, then proceeded…

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Diversity and talent are not mutually exclusive

By Adam Ball / October 23, 2017

  When you’re used to privilege, equality feels like oppression.” – Cindy Gallop The contentious words of M&C Saatchi’s group chief creative officer Justin Tindall echoed across the hollow chambers of social media this week after he asserted that he was “bored of diversity being prioritised over talent.” This statement, sandwiched between hot air surrounding…

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Millennials view of Facebook

Why Facebook is dead – according to Millennials

By Adam Ball / April 13, 2017

During my work experience at BURN, I’ve been able to witness, first hand, the importance of social media within the industry. It is clear that the idea of marketing is changing with the evolution of the Internet and particularly sites such as Snapchat peaking in popularity amongst Millennials. Social media has benefited marketers greatly, helping…

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Innovative Direct Marketing Ideas

Innovative Direct Marketing Ideas

By Adam Ball / March 14, 2017

Innovative direct marketing ideas can be hard to come by, so we’ve looked at the latest research to see what ideas it conjures for us. – Self-destructing batteries capable of powering a calculator for 15 minutes have been developed at Iowa University. Batteries and their attached communications will cease to exist after being submerged for…

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6 Top Tips for Creating Ads

By Adam Ball / February 20, 2017

The best marketing communications and ads stop you in your tracks. They get shared, talked about, repeated. The very best have a timeless interest. This got us to thinking- is there a thread? We think so. We’ve started calling it the art of engagement. The act and skill of being engaging. And we’ve come up…

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Connecting The Dots: Marketing

By Adam Ball / January 23, 2017

Have you ever found yourself looking back on a recent success, and only with the aid of retrospect does it become clear how it was that a seemingly random set of events came together perfectly & you ended with the win that you did? The oft-quoted Steve Jobs sums this occurrence up perfectly “You can’t…

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