Opinion

Influencer marketing: what is it and what can it do?

Influencer Marketing: what is it?

Influencer marketing, courtesy mostly of Instagram and Youtube, is already big. Influencer marketing, courtesy mostly of Instagram and Youtube, again, is going to get bigger. That’s why it’s being spoken about so much as we steam on in to 2018. Let’s take a look at what it is and how we predict it panning out…

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The Art of Marketing: Christie’s and the “Holy Grail”

The Art of Marketing

In one room, for nineteen minutes, five bidders crossed swords – The fight surrounded the momentous sale of Leonardo da Vinci’s “Salvator Mundi,” which sold on Wednesday night for an eye-watering $450.3 million, pulverising the high for any piece of artwork sold at auction. It eclipsed the sale of Picasso’s “Woman of Algiers,” which was…

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Cannes Lions 2017 review: a celebration of creativity.

Global Creativity

I was fortunate enough to go along to a presentation of the 2017 Cannes Lions Awards Winners presented by Patrick Collister, Google’s Head of Design and organised by the MAA a little while ago. It was a brilliant showcase of global creativity. Collister split the awards into four ‘festivals’: Technology, Ads, Goodness and Content, then proceeded…

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Diversity and talent are not mutually exclusive

  When you’re used to privilege, equality feels like oppression.” – Cindy Gallop The contentious words of M&C Saatchi’s group chief creative officer Justin Tindall echoed across the hollow chambers of social media this week after he asserted that he was “bored of diversity being prioritised over talent.” This statement, sandwiched between hot air surrounding…

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Why Facebook is dead – according to Millennials

Millennials view of Facebook

During my work experience at BURN, I’ve been able to witness, first hand, the importance of social media within the industry. It is clear that the idea of marketing is changing with the evolution of the Internet and particularly sites such as Snapchat peaking in popularity amongst Millennials. Social media has benefited marketers greatly, helping…

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Innovative Direct Marketing Ideas

Innovative Direct Marketing Ideas

Innovative direct marketing ideas can be hard to come by, so we’ve looked at the latest research to see what ideas it conjures for us. – Self-destructing batteries capable of powering a calculator for 15 minutes have been developed at Iowa University. Batteries and their attached communications will cease to exist after being submerged for…

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6 Top Tips for Creating Ads

The best marketing communications and ads stop you in your tracks. They get shared, talked about, repeated. The very best have a timeless interest. This got us to thinking- is there a thread? We think so. We’ve started calling it the art of engagement. The act and skill of being engaging. And we’ve come up…

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Connecting The Dots: Marketing

Have you ever found yourself looking back on a recent success, and only with the aid of retrospect does it become clear how it was that a seemingly random set of events came together perfectly & you ended with the win that you did? The oft-quoted Steve Jobs sums this occurrence up perfectly “You can’t…

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Don't be such a banker

Dont-be-such-a-banker

After graduating, I worked for a major bank, processing ISA transactions. Back then, the most you could put in your ISA each year was £5,340. Some people used to send in cheques for the full amount. When that happened, their money had to sit in a holding account for a few days, where it would…

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King of burgers. King of marketing

BK-blog-image

In case you missed it, yesterday Burger King launched a genius campaign to form a one-time-only coalition with its nemesis, McDonald’s. Why? To celebrate, and raise awareness of, World Peace Day on September 21st. A website was launched, full page press ads ran in the New York Times and Chicago Tribune – the paper local…

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