Opinion

Premiere league event organisation

By Adam Ball / January 31, 2011

I went to the Premiere of Gnomeo and Juliet on Sunday with my children. Yes, in part I’m bragging but there is also a serious point to mentioning it. From an experiential perspective I was amazed by the effort that had gone into organising the event. For those that haven’t seen the trailer, the film tells the story of the…

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Thinking tenth dimensionally.

By Adam Ball / November 26, 2010

We’re often look for new ways to push our thinking, expand our creativity and think outside of the box. But what will we find outside of the box? Another box maybe? Could it be one giant never ending Russian doll? (Whatever was the point of those things? I digress…). This sort of philosophical thought can…

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Google's Demo Slam

By Adam Ball / November 8, 2010

The people at Google have been busy. They’ve been hard at work creating awesome free tools like Sketchup (3D sketching software – check it out) as well as (accidentally) stealing borrowing our personal data. They’ve been so productive that most of us mere mortals have lost track of the tools they have produced. And I imagine that…

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Now or never…

By Adam Ball / February 12, 2010

Consumers today are spoilt for choice as companies are becoming increasingly consumer-centric in their efforts to please and retain customers. The online world is leading the way forward satisfying this real time ‘need it now’ mentality. Consumers now have the opportunity to shop around until they find the right product, at the right price and…

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Has politics got the X Factor?

By Adam Ball / December 17, 2009

In a recent interview, Simon Cowell seemed quite convinced about the merits of a politics based X Factor. Now this is a nice one for Mr Cowell’s bottom line and for TV ad revenue, but do we think it will be beneficial in a wider sense? Mr Cowell is a clever man. And he has effectively seen…

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