Our Expertise

award winning agency, BURN

What makes BURN an award winning agency?

By Adam Ball / May 16, 2018

BURN is an award winning agency. For the past few years we’ve been gaining recognition for our work in DM, email, CRM, digital, data and plenty more. Most recently, at the RAR awards, we took home not one but five accolades – our best haul ever. But what makes us stand out from the crowd? At the…

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Travel CRM

Travel CRM: Getting the basics right

By Adam Ball / May 3, 2018

Let’s be honest upfront, I love a holiday! Travelling is one of my main loves and I’m a sucker for anywhere ‘new and exciting’. That’s partially why I’m interested in travel CRM. I love the whole thing – from the excitement building as I explore possible destinations (already boring my friends), to the actual experience…

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BHF x BURN Acquisition Celebration

By Adam Ball / April 16, 2018

Last Wednesday, the team from BURN and the British Heart Foundation (BHF) who have been working on BHF’s Heart Matters went to Dishoom to celebrate smashing the year’s goal.     We’re very proud to say that, thanks to the great teamwork with our BHF clients, we have exceeded our highest ever acquisition target for…

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Innovations that have recently caught my eye.

By Adam Ball / February 8, 2018

With my inbox flooded daily with myriad newsletters of all shapes, sizes and subject matter, I can’t help but be aware of some of the most recent innovations cropping up in the marketing world. While some will almost certainly have little or no traction, these ten below I find truly exciting. Read on to see…

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2018

Top 5 Marketing Trends for 2018

By Adam Ball / January 2, 2018

It’s January 2nd 2018 and for most of us, this marks the first day back at work (side note: where did 2017 go?). This time of year is characterised by looking forward at the year ahead, so a natural place for me to kick-off BURN’s blog for this year was predicting the Top 5 Marketing Trends…

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Elephant family Generation Z

Who are Generation Z? A Guide to Age Group Categorisation.

By Adam Ball / November 24, 2017

Whilst I’m not one for putting people into boxes, as a geographer, I do find the impact of social, economic, cultural and spatial factors on people’s behaviour very interesting. Numerous studies show that global events and cultures affect personality and behavioural patterns of socio-demographic groups. And from my perspective, myself part of Generation Z, lots…

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BURN Meets Unbound 2017

By Adam Ball / August 7, 2017

Earlier this month, I ventured out of my South West bubble to visit the East (London that is). The event was Unbound 2017: An event touting the power of uncovering innovation and promising connections to brands and corporations with disruptive technologies.  I arrived at the industrial, East London venue (Old Truman Brewery) marching past gaudy…

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Innovative Direct Marketing Ideas

Innovative Direct Marketing Ideas

By Adam Ball / March 14, 2017

Innovative direct marketing ideas can be hard to come by, so we’ve looked at the latest research to see what ideas it conjures for us. – Self-destructing batteries capable of powering a calculator for 15 minutes have been developed at Iowa University. Batteries and their attached communications will cease to exist after being submerged for…

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Innovative Ideas Equals New Business

By Adam Ball / October 31, 2016

Being creative is a part of our everyday lives. In fact, it’s a big part of what clients pay us for. So, it’s important we create an environment at BURN where people are encouraged to think laterally and empowered to present ideas – no matter how off-the-wall they may at first appear. I suspect this approach is not…

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When Innovation Doesn't Work

By Adam Ball / October 17, 2016

We love innovation. It’s what sets the trailblazers apart from the Sunday drivers, and we want to be seen as trailblazers in all we do. But sometimes it just doesn’t work out how things were intended. This is especially true in the world of Wearable Technology, a growth area for one of our clients, O2.…

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