Direct

Best Marketing Agency in the UK

BURN voted the Best Marketing Agency in the UK

By Adam Ball / April 26, 2018

The other night was an amazing one for the team at BURN. We were presented with the Grand Prix at the RAR Awards, an accolade that recognises us as the best marketing agency in the UK. It’s a phenomenal endorsement of the quality of the team here – particularly when you realise we were competing…

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Inspiring to email computer

Email marketing – could a re-think do wonders to your campaign success?

By Adam Ball / April 19, 2018

Email continues to be a great channel to promote your brand, product or service. However, in the world of over-clogged inboxes and falling concentration spans it’s no surprise that only a fraction of emails sent are ever actually read. However, it’s not all bad news for email. There’s so much you can do to engage an…

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Direct Mail

When is Direct Mail appropriate? Ask yourself these questions…

By Adam Ball / November 13, 2017

Most marketers acknowledge that, when approached correctly, Direct Mail can be a mighty and impactful marketing channel. Last year, a study by a Canadian neuromarketing firm found that Direct Mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable. Direct Mail has downsides…

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TOP 5 DIRECT MARKETING NEWS STORIES

By Adam Ball / September 27, 2017

September’s direct marketing news headlines JOHN LEWIS FIRST RETAILER IN THE UK TO USE 360 VIDEO ADVERTISING An increasingly popular way to target ads directly isn’t just by channel, but also through format. John Lewis is increasingly focusing on social media, and is the first UK retailer to test 360 video. GDPR FORECAST TO CREATE…

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Best UK Direct Marketing Agency and Best Data

Best UK Direct Marketing Agency and Best UK Data Agency Finalists

By Adam Ball / March 21, 2017

Time to celebrate… We’re delighted to report that we’re a finalist once again in the Best UK Direct Marketing Agency and Best Data categories at the 2017 RAR Awards.  Unbelievably, this will be the sixth year we’ve found ourselves nominated as a finalist in the DM category and we’ve managed to pick up the award on…

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Innovative Direct Marketing Ideas

Innovative Direct Marketing Ideas

By Adam Ball / March 14, 2017

Innovative direct marketing ideas can be hard to come by, so we’ve looked at the latest research to see what ideas it conjures for us. – Self-destructing batteries capable of powering a calculator for 15 minutes have been developed at Iowa University. Batteries and their attached communications will cease to exist after being submerged for…

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