Direct

BURN voted the Best Marketing Agency in the UK

Best Marketing Agency in the UK

The other night was an amazing one for the team at BURN. We were presented with the Grand Prix at the RAR Awards, an accolade that recognises us as the best marketing agency in the UK. It’s a phenomenal endorsement of the quality of the team here – particularly when you realise we were competing…

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When is Direct Mail appropriate? Ask yourself these questions…

Direct Mail

Most marketers acknowledge that, when approached correctly, Direct Mail can be a mighty and impactful marketing channel. Last year, a study by a Canadian neuromarketing firm found that Direct Mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable. Direct Mail has downsides…

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TOP 5 DIRECT MARKETING NEWS STORIES

BURN TOP 5 DIRECT MARKETING NEWS

September’s direct marketing news headlines JOHN LEWIS FIRST RETAILER IN THE UK TO USE 360 VIDEO ADVERTISING An increasingly popular way to target ads directly isn’t just by channel, but also through format. John Lewis is increasingly focusing on social media, and is the first UK retailer to test 360 video. GDPR FORECAST TO CREATE…

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Best UK Direct Marketing Agency and Best UK Data Agency Finalists

Best UK Direct Marketing Agency and Best Data

Time to celebrate… We’re delighted to report that we’re a finalist once again in the Best UK Direct Marketing Agency and Best Data categories at the 2017 RAR Awards.  Unbelievably, this will be the sixth year we’ve found ourselves nominated as a finalist in the DM category and we’ve managed to pick up the award on…

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Innovative Direct Marketing Ideas

Innovative Direct Marketing Ideas

Innovative direct marketing ideas can be hard to come by, so we’ve looked at the latest research to see what ideas it conjures for us. – Self-destructing batteries capable of powering a calculator for 15 minutes have been developed at Iowa University. Batteries and their attached communications will cease to exist after being submerged for…

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