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Innovative Ideas Equals New Business

By Adam Ball / October 31, 2016

Being creative is a part of our everyday lives. In fact, it’s a big part of what clients pay us for. So, it’s important we create an environment at BURN where people are encouraged to think laterally and empowered to present ideas – no matter how off-the-wall they may at first appear. I suspect this approach is not…

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When Innovation Doesn't Work

By Adam Ball / October 17, 2016

We love innovation. It’s what sets the trailblazers apart from the Sunday drivers, and we want to be seen as trailblazers in all we do. But sometimes it just doesn’t work out how things were intended. This is especially true in the world of Wearable Technology, a growth area for one of our clients, O2.…

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Digital Engagement

Maximise Customer Engagement: Digital

By Adam Ball / September 12, 2016

One of the things we’re absolutely passionate about at BURN is engagement. In our view, both client-side and agency-side marketeers dedicate too little time to ensuring that communication materials really resonate with their target audience. And that leads to a lot of wasted work by a lot of people. Dave Trott, who knows a thing…

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The pains and the gains 18 months on

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