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Innovation Series: Wellness
Wellness undoubtedly became a buzz word in 2018 and is only set to ramp up as the “new year, new me” resolutions kick in (New Year’s Day didn’t count because of the hangover, right?). Being ‘well’ is no longer simply about physical health, it is an overall sense of sustained physical, mental and social wellbeing.…
Read MoreStress: Mental Health Awareness Week 2018
Sadly, approximately 1 in 4 people in the UK will experience a mental health problem every year. This year, in order to raise awareness and continue breaking down the stigma, the Mental Health Foundation, who host the annual Mental Health Awareness Week, are focussing on stress. Whilst stress is not a mental health problem in itself,…
Read MoreWhat makes BURN an award winning agency?
BURN is an award winning agency. For the past few years we’ve been gaining recognition for our work in DM, email, CRM, digital, data and plenty more. Most recently, at the RAR awards, we took home not one but five accolades – our best haul ever. But what makes us stand out from the crowd? At the…
Read MoreBURN voted the Best Marketing Agency in the UK
The other night was an amazing one for the team at BURN. We were presented with the Grand Prix at the RAR Awards, an accolade that recognises us as the best marketing agency in the UK. It’s a phenomenal endorsement of the quality of the team here – particularly when you realise we were competing…
Read MoreThe Magnificent Seven – More Awards Nominations for BURN
Tuesday marked the announcement of the RAR Awards finalists for 2018. Historically we’ve done really well in these being voted Best DM Agency and Best CRM and Data Agency in the UK on several occasions. This year I’m delighted to say that we’ve been declared a finalist in no less than 7 (SEVEN!) categories. Best DM Agency…
Read MoreThe Art of Marketing: Christie’s and the “Holy Grail”
In one room, for nineteen minutes, five bidders crossed swords – The fight surrounded the momentous sale of Leonardo da Vinci’s “Salvator Mundi,” which sold on Wednesday night for an eye-watering $450.3 million, pulverising the high for any piece of artwork sold at auction. It eclipsed the sale of Picasso’s “Woman of Algiers,” which was…
Read MoreCannes Lions 2017 review: a celebration of creativity.
I was fortunate enough to go along to a presentation of the 2017 Cannes Lions Awards Winners presented by Patrick Collister, Google’s Head of Design and organised by the MAA a little while ago. It was a brilliant showcase of global creativity. Collister split the awards into four ‘festivals’: Technology, Ads, Goodness and Content, then proceeded…
Read MoreTrick or Treat: Brands Embracing Halloween This Year
As an American, I was raised to know what autumn meant. That first crisp day after the summer heat signified an important shift in the landscape: Pumpkin Spice EVERYTHING, everyone swooning over the colour of the falling leaves, and the plans for Halloween beginning anew. Parties lasted for a week, with a different costume for…
Read MoreSubject Line Standoff
Subject lines are simultaneously an art and a science and they’re a big part of my role as a copywriter because we want those nicely designed emails we all spend hours on to be seen. But there’s a problem, people like me, non-openers. So then it occurred to me, I should build a campaign to…
Read MoreMost Instagrammable London Spots to Visit Now
Never before has the art of visual storytelling been more popular or more relevant, and no other social media platform has shaped the capacity for mass-sharing visuals and lifestyle-influence quite like Instagram. A recent article published in The Independent has gone so far as to propose that the most important factor millennials and Gen Z…
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