Uncategorized

Stress: Mental Health Awareness Week 2018

Mental Health Awareness Week 2018

Sadly, approximately 1 in 4 people in the UK will experience a mental health problem every year. This year, in order to raise awareness and continue breaking down the stigma, the Mental Health Foundation, who host the annual Mental Health Awareness Week, are focussing on stress. Whilst stress is not a mental health problem in itself,…

Read More

What makes BURN an award winning agency?

award winning agency, BURN

BURN is an award winning agency. For the past few years we’ve been gaining recognition for our work in DM, email, CRM, digital, data and plenty more. Most recently, at the RAR awards, we took home not one but five accolades – our best haul ever. But what makes us stand out from the crowd? At the…

Read More

BURN voted the Best Marketing Agency in the UK

Best Marketing Agency in the UK

The other night was an amazing one for the team at BURN. We were presented with the Grand Prix at the RAR Awards, an accolade that recognises us as the best marketing agency in the UK. It’s a phenomenal endorsement of the quality of the team here – particularly when you realise we were competing…

Read More

The Magnificent Seven – More Awards Nominations for BURN

agency awards

Tuesday marked the announcement of the RAR Awards finalists for 2018. Historically we’ve done really well in these being voted Best DM Agency and Best CRM and Data Agency in the UK on several occasions. This year I’m delighted to say that we’ve been declared a finalist in no less than 7 (SEVEN!) categories. Best DM Agency…

Read More

The Art of Marketing: Christie’s and the “Holy Grail”

The Art of Marketing

In one room, for nineteen minutes, five bidders crossed swords – The fight surrounded the momentous sale of Leonardo da Vinci’s “Salvator Mundi,” which sold on Wednesday night for an eye-watering $450.3 million, pulverising the high for any piece of artwork sold at auction. It eclipsed the sale of Picasso’s “Woman of Algiers,” which was…

Read More

Cannes Lions 2017 review: a celebration of creativity.

Global Creativity

I was fortunate enough to go along to a presentation of the 2017 Cannes Lions Awards Winners presented by Patrick Collister, Google’s Head of Design and organised by the MAA a little while ago. It was a brilliant showcase of global creativity. Collister split the awards into four ‘festivals’: Technology, Ads, Goodness and Content, then proceeded…

Read More

Trick or Treat: Brands Embracing Halloween This Year

As an American, I was raised to know what autumn meant. That first crisp day after the summer heat signified an important shift in the landscape: Pumpkin Spice EVERYTHING, everyone swooning over the colour of the falling leaves, and the plans for Halloween beginning anew. Parties lasted for a week, with a different costume for…

Read More

Subject Line Standoff

Subject line showdown

Subject lines are simultaneously an art and a science and they’re a big part of my role as a copywriter because we want those nicely designed emails we all spend hours on to be seen. But there’s a problem, people like me, non-openers. So then it occurred to me, I should build a campaign to…

Read More

Most Instagrammable London Spots to Visit Now

Never before has the art of visual storytelling been more popular or more relevant, and no other social media platform has shaped the capacity for mass-sharing visuals and lifestyle-influence quite like Instagram. A recent article published in The Independent has gone so far as to propose that the most important factor millennials and Gen Z…

Read More

BURN Meets Unbound 2017

Earlier this month, I ventured out of my South West bubble to visit the East (London that is). The event was Unbound 2017: An event touting the power of uncovering innovation and promising connections to brands and corporations with disruptive technologies.  I arrived at the industrial, East London venue (Old Truman Brewery) marching past gaudy…

Read More