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Global Creativity

Cannes Lions 2017 review: a celebration of creativity.

By Adam Ball / November 7, 2017

I was fortunate enough to go along to a presentation of the 2017 Cannes Lions Awards Winners presented by Patrick Collister, Google’s Head of Design and organised by the MAA a little while ago. It was a brilliant showcase of global creativity. Collister split the awards into four ‘festivals’: Technology, Ads, Goodness and Content, then proceeded…

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Trick or Treat: Brands Embracing Halloween This Year

By Adam Ball / October 31, 2017

As an American, I was raised to know what autumn meant. That first crisp day after the summer heat signified an important shift in the landscape: Pumpkin Spice EVERYTHING, everyone swooning over the colour of the falling leaves, and the plans for Halloween beginning anew. Parties lasted for a week, with a different costume for…

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Subject line showdown

Subject Line Standoff

By Adam Ball / October 18, 2017

Subject lines are simultaneously an art and a science and they’re a big part of my role as a copywriter because we want those nicely designed emails we all spend hours on to be seen. But there’s a problem, people like me, non-openers. So then it occurred to me, I should build a campaign to…

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Most Instagrammable London Spots to Visit Now

By Adam Ball / October 11, 2017

Never before has the art of visual storytelling been more popular or more relevant, and no other social media platform has shaped the capacity for mass-sharing visuals and lifestyle-influence quite like Instagram. A recent article published in The Independent has gone so far as to propose that the most important factor millennials and Gen Z…

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BURN Meets Unbound 2017

By Adam Ball / August 7, 2017

Earlier this month, I ventured out of my South West bubble to visit the East (London that is). The event was Unbound 2017: An event touting the power of uncovering innovation and promising connections to brands and corporations with disruptive technologies.  I arrived at the industrial, East London venue (Old Truman Brewery) marching past gaudy…

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By Adam Ball / July 3, 2017

This month it’s digital month Facebook GIF comments Words are becoming increasingly yesteryear in digital media, and as is the next logical step, Facebook now allows you to comment via GIF. Sometimes a smoking cat on a skateboard is the only way you can truly convey a sense of “deal with it”. New Twitter design…

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Creative Award Winners

Fostering award-winning creative talent

By Adam Ball / June 28, 2016

Hmm chips. I don’t know many people who don’t like them – especially when they are super chunky, plastic coated and engraved with your name. The ‘Chip Shop Awards’ (CSA) took place a couple of weeks ago. For those of you unfamiliar with the CSAs, this quirky awards scheme fosters and recognises creativity with no…

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