We’re delighted to announce that we’ve been nominated once again as the Best Email Marketing Agency in the UK in The Drum Recommends Digital Awards 2020.
At a time where marketers are tightening their belts and strapping in for a bumpy ride, efficient channels such as email are a lifesaver. However, email is often an under-invested medium – managed in-house by junior staff with little communications expertise or experience. It’s surprising really. You wouldn’t ask a marketing exec to create your TV ad, but for some reason this seems the norm in lots of organisations where email is concerned.
The skills a specialist agency can bring to the table can heavily impact engagement and response and in turn deliver stunning ROIs. So rather than driving down cost, why not consider driving up response. You might well find it’s the best decision you make.