Data

Leveraging the power of your data

There is almost always more you can do with your data and we’re here to help you leverage it in every way possible.

Data
Planning

Data is key to the success of activity. Quality, accuracy, recency, permissions, fields completion rates, transactional history, attitudinal appending, profiling, psychographics, segmentation and propensity can all heavily influence marketing outcomes. There is almost always further insight to be garnered from your existing data which can be leveraged to business benefit and to inform multi-channel acquisition too. We’ll work with you to realize the potential of your data, as we’ve done with other clients who have voted us no. 1 for data.

Data
Analysis

Analysis to us is key both pre and post activity. Data mining pre activity helps to unearth opportunities and develop the data strategy. Post activity analysis is key for learning and intelligent iteration. With you, we’ll look at engagement and response metrics, segment by segment and cell by cell to get ever better results, enabling us to take further cost out and driving value up even more in future. Rigour, robust tests and relentless curiosity are watchwords here.

Predictive
Modelling

It may be appropriate for you to work with models that can help predict and manage customer behaviour. Identifying customers at risk of attrition or with greatest propensity to take up a specific proposition for example. We can create models for you and work with you to evolve them over time.