You may not be aware but the EU is currently debating the introduction of new Data Protection Legislation. Were the current proposals to come into force, the effects on both Direct Marketers and the wider business community could be huge – it’s no exaggeration to say that it would turn the online marketing industry on its head for example.
In the White Paper below, our Data Planning Director, Juliet Sparkes King, has taken a light-hearted look at the draft legislation and what it might mean for us all. If you run targeted campaigns using data, it’s a really valuable read.
Image courtesy of: smemon