Woo hoo. After months of fairly intense work, we’re delighted that the covers have come off our latest branding project for bid shopping. The TV company owns three channels – bid, price drop and speed auction – as well as the e-commerce web site pricedropper.co.uk.
BURN was appointed as lead agency earlier in the year following a 5 way pitch.
Built around a proposition of ‘Bringing Bargains to Life’, a family of new corporate identities was developed. The logos needed to work as well in animated environments as they did in static. The use of 3D boxes as the basis for the logo devices allowed this – opening and closing to reveal new products, messages etc. but also presenting a contemporary image when used in printed materials. A complete new set of corporate ID guidelines was produced as part of the project.
The new brand has been rolled out across the business including TV promos, idents, on air sets, presenter outfits, DM, signage and stationery.
And we’re very proud of how it all looks…