BURN – Half Yearly Report

 

Somewhat belatedly, I thought I should look back at the first six months of the year from a BURN perspective.

Awards

Awards are a positive recognition that we’re on the right track. And in the first six months of this year we’ve done better than ever. We were voted the UK’s Number 1 DM Agency and the UK’s Number 1 CRM Agency by clients at the prestigious RAR Awards in April and in June we picked up the title of Best Email Marketing and Best eCRM Agency at the Digital version of the same awards.

In addition to this, we’ve been recognised for our strategic ability and value for money and also picked up a creative Chip Shop award.

It’s a great haul and something that really enhances our reputation.

Results

In many ways, results are what drive our success at awards. So it’s perhaps not surprising that we’re smashing our targets at the moment. From a highly personalised email that generated over £400K of revenue and achieved an ROI of over 160:1, through to the 7th year of incrementally improved results for one of our travel clients – we seem to be really hitting our stride. And we’re really proving the value of good creative. One of our recent creative DM packs out-performed the control pack response by 7 times!

Capabilities

We’ve been working hard over the last 12 months to ensure we have the best possible talent with the right capabilities to service the needs of our clients now and into the future. In the last few months, we’ve made substantial investments in the digital space enabling us to support clients competently across a broad range of technologies and channels. And our digital CRM capabilities have grown rapidly too. It means we’re in good shape to really drive the business forward in the next few years.

Clients

Clients are the lifeblood of any agency. We’re lucky that the average tenure of a BURN client is twice the industry average – the reason: great service, great results and constant innovation. However, clients sometimes move for reasons beyond an agency’s control – like a new marketing director with his or her own preferred agency set-up, corporate mergers and macro-economic factors affecting spend (e.g. Brexit). During the first 6 months of 2016, I’m pleased to say we’ve managed to add business and we have a very strong pipeline which gives us lots of optimism for the second half of the year.

Overall then, we’ve had a good six months. Like any business, we’ve got some challenges but we’re in good shape to overcome these and take advantage of the opportunities on the horizon. Our team is strong both in terms of capability and commitment, so I can only see good things ahead.

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