On Thursday night I was lucky enough to attend one of the four launch nights for Oxjam.
If you’re not aware of Oxjam, it’s a month long series of gigs around the UK – all designed to raise money for Oxfam. The events are kicked off in London by some well-known acts playing in Oxfam’s Dalston store.
The night I attended, we saw DJ sets by Hot Chip and Simian Mobile Disco amongst others. It was rather odd experiencing all this going on in a charity shop but at the same time, I guess that’s what made it so special. It was great to see one of the acts playing an entire (fairly eclectic) set using only records that had been donated to the shop. And every record that Hot Chip played that night was signed, hot off the decks, and put up for sale 2 minutes later. There are not many venues where that would or could happen.
Oxjam is another great example of the ability of music to unite people with the common goal of helping others less fortunate than themselves. And it proves that not every music-related charity initiative has to take the form of a gig on the scale of Live Aid – a large number of smaller events can also work. In fact, since its launch in 2006, Oxjam has already raised over £1.75m for good causes.
It struck me that Oxjam presents a great sponsorship opportunity. Not only does it offer brands the chance to connect with young people and associate with music in an innovative way, but it’s also a great string to their CSR bow.
Whether as a sponsor, artist, organiser or potential attendee, I’d recommend you get involved?