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Rewarding customer relationships with red hot results

At BURN, we’re all about rewarding relationships – creating and leveraging amazing, reciprocal prospect and customer relationships for our clients.

We do this through enduring relationships with our clients, many of whom allow us into their business to work with them as partners for extended periods (almost twice the agency average in fact).

Together, we are seeing some pretty awesome results. The magic formula? Always starting with the customer or prospect, communicating with them in a highly personalised, engaging manner to drive response and being almost maniacal about the metrics from beginning to end.

So what’s working?

Whether it’s travel, energy or charity, we’re thrilled to be achieving great results for clients. Current highlights include:

  • Achieving ROI’s of over 80:1 for luxury brand Celebrity Cruises via our ongoing eCRM programme and driving huge revenues from our highly personalised, dynamic emails
  • Converting frequent renters into loyalty programme members for Avis via direct mail and achieving three times the sign ups they expected
  • Testing truly creative B2B direct mail vs. a more standard utility approach for British Gas and generating six times the response
  • Blasting through acquisition targets for two major British Heart Foundation programmes, while continuing to test multiple channels, learn and lower CPA’s (Cost Per Acquisition)
  • Increasing bookings and revenue for a 6th consecutive year with Park Resorts – proving time and again the power of 1:1 personalisation.

It’s not the art. It’s not the science. It’s the carefully crafted combo that creates rewarding relationships with such remarkable results. And they in turn are a testament to true client and agency teamwork.