Acquire – Putting people at the heart of the story
As relationship specialists, we’re all about building insightful strategies and powerful creative ideas to drive sales, reduce acquisition costs, improve profitability, and initiate stronger relationships.
We start with the basics of simply listening to what people are saying, helping us get to the real issue, not just what it appears to be at first sight.
Next, we identify those fresh insights that allow us to generate increased relevance and ultimately demand.
Finally, we develop mind-opening strategies and heart-opening creative ideas – communicating with consumers as people, rather than simply selling to them as a prospect, driving relevance, building engagement, and starting a relationship,
Because people are now more well informed and switched on than ever before, their tolerance for poor, irrelevant communication is low. That’s why our approach to acquisition is simple and human-focussed.