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Best Marketing Agency in the UK

BURN voted the Best Marketing Agency in the UK

April 26, 2018

The other night was an amazing one for the team at BURN. We were presented with the Grand Prix at the RAR Awards, an accolade that recognises us as the best marketing agency in the UK. It’s a phenomenal endorsement of the quality of the team here – particularly when you realise we were competing…

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Inspiring to email computer

Email marketing – could a re-think do wonders to your campaign success?

April 19, 2018

Email continues to be a great channel to promote your brand, product or service. However, in the world of over-clogged inboxes and falling concentration spans it’s no surprise that only a fraction of emails sent are ever actually read. However, it’s not all bad news for email. There’s so much you can do to engage an…

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BHF x BURN Acquisition Celebration

April 16, 2018

Last Wednesday, the team from BURN and the British Heart Foundation (BHF) who have been working on BHF’s Heart Matters went to Dishoom to celebrate smashing the year’s goal.     We’re very proud to say that, thanks to the great teamwork with our BHF clients, we have exceeded our highest ever acquisition target for…

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agency awards

The Magnificent Seven – More Awards Nominations for BURN

March 15, 2018

Tuesday marked the announcement of the RAR Awards finalists for 2018. Historically we’ve done really well in these being voted Best DM Agency and Best CRM and Data Agency in the UK on several occasions. This year I’m delighted to say that we’ve been declared a finalist in no less than 7 (SEVEN!) categories. Best DM Agency…

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GDPR – What Makes You Tick?

March 2, 2018

GDPR is a hot topic at the moment. There are countless seminars, pieces of content and advice on offer to those companies seeking illumination and guidance. If your business has not yet decided its approach – now’s the time to do so, as the 25 May deadline is fast approaching. The ICO is a good…

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Innovations that have recently caught my eye.

February 8, 2018

With my inbox flooded daily with myriad newsletters of all shapes, sizes and subject matter, I can’t help but be aware of some of the most recent innovations cropping up in the marketing world. While some will almost certainly have little or no traction, these ten below I find truly exciting. Read on to see…

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Influencer Marketing: what is it?

Influencer marketing: what is it and what can it do?

February 5, 2018

Influencer marketing, courtesy mostly of Instagram and Youtube, is already big. Influencer marketing, courtesy mostly of Instagram and Youtube, again, is going to get bigger. That’s why it’s being spoken about so much as we steam on in to 2018. Let’s take a look at what it is and how we predict it panning out…

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marketing event

BURN’s shortlist of 2018 marketing events

January 31, 2018

It’s almost the end of January and, for many of us, a busy and productive month. You may have made some new years resolutions that could now be broken or reaffirmed. We had some attempts at Veganuary, dry January,  reading more and for some of us, it was about learning more. One thing we’d suggest…

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Facebook’s new algorithm is changing your News Feed – How will it affect advertisers and publishers?

January 23, 2018

During the past ten years, nearly 300 print titles have unceremoniously disappeared from the news shelves. Meanwhile, social media and our subsequent mobile addiction have managed to carve an idiosyncratic space in the foreground of our everyday. Whilst rapid digitalisation has created a new world of pioneering developments for many industries, the potent tenacity of…

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2018

Top 5 Marketing Trends for 2018

January 2, 2018

It’s January 2nd 2018 and for most of us, this marks the first day back at work (side note: where did 2017 go?). This time of year is characterised by looking forward at the year ahead, so a natural place for me to kick-off BURN’s blog for this year was predicting the Top 5 Marketing Trends…

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Advent Calendars

Advent Calendars and their Marketing Benefits: Our Shortlist

November 24, 2017

It’s come to our attention that many brands have been creating wonderful advent calendars for the past few years. No longer is an advent calendar simply revenue generating opportunity for brands and a delicious chocolatey treat for consumers. They provide an opportunity for huge social media traction as well as a way to ‘paid-sample’ new…

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Elephant family Generation Z

Who are Generation Z? A Guide to Age Group Categorisation.

November 24, 2017

Whilst I’m not one for putting people into boxes, as a geographer, I do find the impact of social, economic, cultural and spatial factors on people’s behaviour very interesting. Numerous studies show that global events and cultures affect personality and behavioural patterns of socio-demographic groups. And from my perspective, myself part of Generation Z, lots…

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Richmond sunset

Top 10 Things to do in Richmond

November 21, 2017

I must admit that we BURNers are very lucky to work in such a lovely part of London. As I enter my third month at the agency, exploring Richmond during my lunch hour remains a highlight of every day.  Some of things I would have recommended have previously been touched on in our Jess’s post on Most…

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The Art of Marketing

The Art of Marketing: Christie's and the "Holy Grail"

November 16, 2017

In one room, for nineteen minutes, five bidders crossed swords – The fight surrounded the momentous sale of Leonardo da Vinci’s “Salvator Mundi,” which sold on Wednesday night for an eye-watering $450.3 million, pulverising the high for any piece of artwork sold at auction. It eclipsed the sale of Picasso’s “Woman of Algiers,” which was…

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Direct Mail

When is Direct Mail appropriate? Ask yourself these questions…

November 13, 2017

Most marketers acknowledge that, when approached correctly, Direct Mail can be a mighty and impactful marketing channel. Last year, a study by a Canadian neuromarketing firm found that Direct Mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable. Direct Mail has downsides…

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